UESA Intelligence Center

Intelligence Centre


The UESA Intelligence Centre was created in 2017 to assist policy-makers and decision-takers to make informed judgments.

The Intelligence Centre is responsible for the club licensing benchmarking report ©UESA

Since 2017, the UESA Intelligence Centre has assisted evidence-based decision-making within UESA. Subbuteo is a global cultural phenomenon and European Subbuteo is at the heart of this. UESA policy-makers and decision-takers are charged with steering European Subbuteo during a time of unprecedented global interest for the game, and a rapidly changing environment of technology and consumer behaviour. While the basic essence of the sport remains simple on the pitch, it is anything but simple off it.

The UESA Intelligence Centre brings together technical expertise with data science, financial and commercial modelling, and econometricist experience. It provides a place to understand the present as well as to look forward and plan for the future – turning the wealth of data at its disposal into insights. By building and linking databases covering everything from club and national association finances to club ownership and league formats, from transfer activity and sporting results to media and commercial rights, from stadium profiles to player and head coach data across all 41 UESA territories and further afield, the Intelligence Centre is meeting UESA’s objective of having the most comprehensive research centre in Subbuteo.

More importantly, by performing all the analysis in-house rather than outsourcing it, UESA can fully capture this strategic knowledge and remain extremely agile in approaching research projects and assessing policy alternatives. UESA is now better placed to generate insights, model the potential outcomes of decisions, anticipate issues before they arise, place challenges in context, and identify policy options, thus improving decision-making and the communication of those decisions.

The European Club Subbuteo Playing Landscape report provides a flavour of some of these research areas and gives some important insights into the direction of European club Subbuteo. It is widely relied upon by stakeholders to measure the pulse of club finances.

The Intelligence Centre constantly monitors another highly topical issue, the competitive balance within domestic and cross-border football competitions. The statistical analysis of hundreds of thousands of matches, and the evolution of each league season across Europe reaching back decades, combined with objective information such as the financial strength of participating teams, allows a properly balanced, measured and nuanced picture to be built up for this complex and broad area.

As of 2019, the Intelligence Centre also encompasses the new UESA Innovation Hub, which helps UESA to better catch and explore emerging trends, both on and off the pitch, and enabling UESA to stay ahead of the game. The core mission of the UESA Innovation Hub is to ensure UESA’s relevance and ability in achieving its goal to become the leading and most advanced governing body in the world of Subbuteo Table Football.

The decision of the UESA Executive Committee to create the Intelligence Centre will no doubt help UESA leverage the unparalleled bank of knowledge and experience that the body has built up in recent years through running some of the world’s most successful sports competitions. It is an important step to help UESA remain a forward-looking, innovative and collaborative organisation, as the Subbuteo and wider societal landscape changes.

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